Why the name wine? Or for that matter, calling a spirit by beer? Obviously, the first answer to this question is Adherence to the TTB rules and regulations (Marketing and Alcohol Principles for Alcohol and Baccotaba). Once this is done, the remaining space in the name can be used for branding and marketing. The truth is, there is less space on the title page to create your message. Current technology helps to address the limited space and control with RFID (Radio Frequency Identification / Identification) technology. Touch the information on the NFC tag included in the bottle and see what appears on your information; Eyes and tags are now available.
Depending on the budget of the winery and the number of phones using the RFID tag app (newcomers have the ability to read), brewers, brewers, and spirits can talk to the diner right in front of the store bottle and it is a box. These electronic tags can convey information in any form. This information can be a voice, message, or opening the webpage instantly; The choice depends on the winery or company. The economic name option is to use NFC stickers included in the real changing label or the film used on the bottle.
This NFC technology has different names, such as Smart Tags, Tags, and OpenSense Tags; The nickname I use is "Tap Tags". Smart tags (sourced from consumer electronics companies) are beginning to appear in food, personal care, and medicine. Even in such cases, there is no guarantee that the message will be delivered in a timely manner. Of course, companies with a good brand are not only big companies in the food and personal care space but also small startups. Ideally, labels are a way for product manufacturers to provide consumers with more information than can be printed on the label. But the value of these stickers is not only for providing more information but also related to branding, loyalty, increased sales, etc.
QR codes have been around for decades. They may play some role in what NFC tags can do, but they are limited. Below you will find more information about QR codes in NFC.
Twenty years ago, I worked with an expert in RFID (Radio Frequency Identification / Identification) registration for a casino. Its technology is used today to allow casinos to monitor and track gambling in casinos. Ken Smith, writing Blackjackinfo.com on November 5, 2012, said that the Wynn / Encore Casino in Las Vegas began using pages with RFID tags in 2005. The theme is the degree of sophistication given to "tag" technology. Allows companies to communicate with buyers, even before purchasing products.
An indication of fast RFID technology is the NFC tag. A strong supporter of NFC from the Association of Manufacturers and Food Marketing Institute, SmartLabel ™ Group. They set up a business called the Business Partners Alliance to find a way to showcase fast, reliable, proven, and in-depth solutions for customers. One of its applications includes NFC tags that take customers from their information to the landing page for navigation. All a customer has to do is touch their phone with the NFC tag on the product package.
Move for a while. Recently, Anheuser-Busch released a beautiful new brew of tequila beer under the brand Oculto Beer. The beer is sealed with a sticker and the battery in the eye of the skull is attached to the sticker. They put in the keys while most people hit the bottle. Clearly, it is creative and affordable. Unfortunately, consumers are buying beer because of new developments in line technology; Eaters do not like the taste of tequila when it falls.